Creating E*Trade’s visual system for its rebrand

Client: E*Trade
Design: Eunmo Kang, Min Lew, Moonee Choi
Creative Director: Stewart Devlin




E*Trade Financial Corporation is a financial services company which provides services for individuals and institutions that are investing online. At Red Peak Group, I participated in its rebranding project and played a major role in creating its visual system and applications.







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©Eunmo Kang 2026