Yuri's Desserts Identity Design
Client: Yuri's Desserts
Design: Eunmo Kang
Yuri’s Desserts is the first Korean-style dessert shop in Portland, Maine, known for its delicate cakes made with fresh, airy whipped cream. I developed the brand identity to capture the shop’s approach to desserts, combining simple ingredients, refined flavors, and a sense of playfulness.
The logotype was inspired by the soft, pointed shape of a perfectly piped dollop of whipped cream. I translated this form into custom letterforms, creating a distinctive identity that feels both elegant and playful. The expressive typography is paired with a bold blue and a warm cream palette, while a range of vibrant accent colors reflects the variety of flavors found in Yuri’s desserts.
I extended the visual identity across packaging, stationery, and merchandise, including macaron and cake boxes, cookie labels, wrapping paper, cups, and tote bags. Each application was designed to create a consistent brand experience while allowing the products themselves to stand out.
Since opening, Yuri’s has quickly become a popular dessert destination in Portland. It’s been rewarding to see the identity come to life and become part of a growing local business.
The logotype was inspired by the soft, pointed shape of a perfectly piped dollop of whipped cream. I translated this form into custom letterforms, creating a distinctive identity that feels both elegant and playful. The expressive typography is paired with a bold blue and a warm cream palette, while a range of vibrant accent colors reflects the variety of flavors found in Yuri’s desserts.
I extended the visual identity across packaging, stationery, and merchandise, including macaron and cake boxes, cookie labels, wrapping paper, cups, and tote bags. Each application was designed to create a consistent brand experience while allowing the products themselves to stand out.
Since opening, Yuri’s has quickly become a popular dessert destination in Portland. It’s been rewarding to see the identity come to life and become part of a growing local business.
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